Recent journal articles
Anu (Anushree) is a Senior Researcher looking at innovations in the Bioeconomy domain with a focus on integrating knowledge from the fields of digitization and consumer behavior to explicate avenues for growing bioeconomy awareness and its products’ adoption among consumers. She obtained her first PhD in Marketing from India and is currently working towards obtaining her second in the field of Information systems science from the University of Turku. She holds a masters degree in business administration and bachelors in Biology from India as well. Anu is passionate about deriving ways in which technology – an integral part of human lives – can be used to promote sustainability at an individual level.
Key topics: digitization, sustainability, green consumer behavior, sustainable society